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    I watched a great video from TED today featuring Sheena Iyengar talking about “How to Make Choosing Easier”. Within the first few minutes I could plainly see how this relates to creating lenses that visitors will choose to buy from. It really drove home that the less is best way of making lenses is the…

  • How to Knit Socks

    If you are a knitter then this is right up your alley. Make a how-to lens with lots of pictures and step by step instructions on how to knit a pair of socks. Don’t just provide another lens full of links to sock patterns, we have search engines for those and frankly they do just…

  • Beautiful Mature Celebrities

    There are many beautiful women in all sizes and ages and we should appreciate them all. Mature women celebrities are beautiful, intelligent, sexy, and talented. The only way they will stop being overlooked by studio executives is if we promote them. Let’s start by listing your favorites with mini bios and perhaps links to official…

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    This is actually two lens ideas in one post. Create a lens about Canadian Actresses and one for Canadian Actors. You can do a general listing or your top ten favorites. Definitely include a guestbook for people to share their favorites. And an Amazon Spotlight module featuring your top five favorite Canadian movie. A quiz…

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