Seasonal Promotions Schedule
A good way to keep your lens building on trend is to create a seasonal promotions schedule. Having one will make it easier for creating lenses on topic for each month of the year. Even though it is March it is not too late to set one up for this year. Here is a basic listing of promotion ideas for every month of the year to get you started. Add your own as they relate to your niche and as you think of them throughout the year. At the end of the year make a point of creating a new list with your new ideas.
JANUARY
- Winter Blahs
- Christmas Bills
- People Stay at Home More
- Adopt a Rescued Bird Month
- Elvis Birthday
FEBRUARY
- University and College Break
- Family Day
- Ash Wednesday
- Income Tax / RRSP Contribution Time
- Black History Month
MARCH
- St. Patrick’s Day
- March Break / Spring Break
- Palm Sunday
- Dieting/Exercising
- Daylight Savings Time
APRIL
- Easter
- April Showers
- April Fool’s Day
- End of Lent
- Professional Secretary’s Day
MAY
- Mother’s Day
- Victoria Day
- May Flowers
- Bedding Out Plants
- Summer Cottages Being Open
JUNE
- Father’s Day
- Weddings
- Summer Holidays for Kids
- Able to spend more time at summer cottage
- Home Renovations
JULY
- Canada Day / Independence Day
- Births
- Farmer’s Market
- Hot and Sticky
- Peaches
AUGUST
- Civic Holiday (Long Weekend)
- Start thinking about kids going back to
- Fall Fair
- National Cat Fish Month
- Elvis Week
SEPTEMBER
- Labor Day
- Kids Back in School
- Weather Getting Cooler
- Start thinking about Christmas shopping
- Apples ready to harvest
OCTOBER
- National Book Month
- Oktoberfest
- Craft shows
- Thanksgiving (Canada)
- Halloween
NOVEMBER
- Remembrance Day
- All Saints Day
- Thanksgiving (United States)
- Christmas Shopping
- Colder Weather
DECEMBER
- Last minute Christmas Shopping
- Christmas/Boxing Day
- Christmas Break
- New Year’s Resolutions
- More Indoor Activities
How to use: At the beginning of each month look at the next month’s promotions to see what you should be thinking about creating now. Keeping ahead of what is coming up will make what you create more attractive to search engines because your lenses will be fresh and ready to go in the when readers start browsing.
Always keep your schedule handy to you can easily add brainstormed ideas or refer to it when you are stuck — it is a great lens idea prompter.